Alister Son - Head of Content | Senior Copywriter | Digital Marketing
Навыки
- Affiliate Marketing
- content strategy
- content-management
- Copywriting
- Digital Marketing
- inbound marketing
- Influencer Marketing
- Project Management
- SEO
- SMM
- Team Leadership
Опыт работы
Biggiko
Senior SEO Copywriter - 2022• SEO Copywriting: Writing SEO articles about sports (cricket, odds, etc) to drive increased traffic to the website
• Affiliate Content Creation: Generating comprehensive reviews for betting and gambling companies (more than 50 brands so war)
• Affiliate Marketing Strategy: Conducting in-depth research on betting and casino brands, collecting data on the target audience, analyzing the most effective strategies for affiliate marketing
• Optimization: Ensuring that the content aligns LSI and UX requirements
• Quality and Time Control: Implementing rigorous quality control measures to uphold the originality of the content and meet delivery deadlines consistently
• Revisions: Making revisions based on feedback from the content-manager or other team members to ensure the texts serve the narrative effectivelyInst.
Head of Content | Inbound Marketing Specialist - 2022• Content Production: Generated viral original content that generated 65M+ views
• Retention Strategy & Community Management: Designed and implemented content strategies for customer retention, built meaningful relationships with audience to enhance customer engagement and loyalty
• SMM: Managed multiple social media accounts with a monthly engagement of a minimum of 1,000,000 users (built from scratch)
• Influencer Marketing: Initiated collaborations between influencers and brands
• Content Strategy: Developed content strategy aligned with short-term and long-term marketing targets
• Content Creation: Designed scripts for posts, generated creative ideas, and crafted effective storytelling strategies
• Creative Research: Conducted in-depth research on emerging trends, engagement strategies, and competitor tactics to implement new ideas
• Team Leadership & Collaboration: Effectively led and organized a team of professionals, enhancing the content production processMore Than Writers
Content manager | Editor | Copywriter - 2020-2023• Team Leadership & Collaboration: Successfully managed and coordinated a team of 30 copywriters, ensuring that they consistently met project deadlines and maintained high-quality standards
• Content Management: Published and edited content using various CMS, such as WordPress and Bitrix
• Affiliate Content Creation: Created and optimized high-quality content tailored for key partners, fostering relationships and driving increased conversion rates
• SEO Copywriting & Optimization: Produced SEO-focused content covering diverse topics like IT, iGaming, Sports, Healthcare, and Education, utilizing strategic keywords and LSI
• Journalism: Generated original news stories on a daily and weekly basis, contributing to engaging and informative content
• Mentoring and Intern Supervision: Provided valuable guidance and supervision to new copywriters to equip them with essential skills
• Editing and Proofreading: Meticulously proofread texts and offered constructive feedback to enhance overall content quality
• Translation: Demonstrated advanced proficiency in Russian-to-English translation (C2), ensuring accurate and culturally sensitive translationsFarFetch
Content Producer - 2022-2023• Team Collaboration & Research: Collaborated on a collective research project that focused on expressing gender identity through fashion and addressing the issues faced by LGBT individuals in oppressed countries
• Content Production: Successfully created content that consistently met specified requirements over several months
• Storytelling: Conducted comprehensive storytelling to address specific issues
• Cross-Cultural Communication: Exhibited skill in cross-cultural communication when working with individuals from diverse backgrounds
• Advocacy: Advocated for social and humanitarian causes related to gender identity and LGBT issuesFITMOST
Influencer Marketing Specialist - 2022-2022Project work (the largest fitness membership service in Russia):
-Creative Content Creation: Created content that encourages potential customers to buy a fitness subscription
-Lead Generation: Implemented marketing strategies to motivate Instagram users to purchase a subscription
-Team Collaboration: Shot a collaborative content with different sports facilities, such as gym, boxing studio, etсTRE Group NYC
IT Copywriter - 2022-2022Project work:
-Wrote several IT articles about IVR, Softphone, and VOIP
-Did research about tech and analyzed market demands for the company
-Improved my IT knowledge and creative skills.Innowise Group
IT Copywriter - 2022-2022Project work:
-Wrote articles related to Big Data Development and Data Engineering services with the goal of selling company’s products to international customers
-CTA/FAQ Development
-Setting the unique tone and language of the company
-MarketingNAGA
IT Copywriter - 2022-2022Project Work:
• Landing Page Development: Designed and created landing pages for Fintech services
• E-commerce Product Descriptions: Generated product descriptions to boost sales and inform customers effectively
• IT Copywriting: Produced compelling content about Cryptocurrency, NFT, Blockchain, Spot Trading, and related topics
• CTA/FAQ Development: Formulated effective CTA and FAQ)sections for enhanced user engagement and information accessibility
• Content Strategy: Developed and implemented content strategies to optimize digital marketing efforts and reach target audiences effectively
• SEO Optimization: Implemented SEO techniques to improve content visibility and search engine rankingAlternativa camp
Copywriter/Journalist - 2019-2022-Translation
-Writing news/topics
-Research
-Ditgital MarketingBest Musiс
Content Producer | Ads Manager - 2017-2019Full cycle of content production:
-Created content and marketing strategy
-Wrote and produced music
-Shot music videos for artists
-Video production (Sony Vegas + Premiere Pro)
-Music publishing on various platforms (ITunes, Spotify, Yandex, etc)
-Managed artists contracts and documentation
-Organized events and collaborations
-Affiliate marketing, influencer marketing
-Managed Google Ads (5M+ views)
-SEO, SMM
Образование
Реклама и Связи с Общественностью
РУДН2018
Обо мне
• I am a competitive digital content producer with over 8 years of experience. Highly skilled in inbound marketing (especially, influencer marketing), content management, copywriting, team leadership, and fostering a collaborative and friendly work environment among all team members, ensuring quality and on-time delivery of the projects.
•I worked and collaborated with such giants as FarFetch, Parimatch, Bet365, Betway, Fitmost (largest fitness membership company in Russia), and hundreds more companies.
• As a senior SEO copywriter with over 4 years of expertise, I specialize in creating compelling and highly conversional content to help Media, IT, and iGaming companies boost their sales and engage with their audiences effectively. I'm also skilled in managing my own teams of copywriters, providing them with my supervision, imparting valuable skills, and assigning day-to-day tasks.
• My proficiency in Affiliate Marketing enable me to write selling articles, reviews, news pieces, and case studies on a wide range of topics, including betting, gambling, sports, fashion, blockchain, fintech, app/web development, healthcare, AI, lgbt, and more.
I am open for a remote position. Relocating to the EU is possible by the August, 2024.