Nikolai Solnyshko - Marketing Executive

Навыки

• Agile Task Management
• Budgeting
• Client Relationships
• communication
• HR
• Influencer Marketing
• Kanban
• Negotiations
• Operations
• Planning
• Presentations
• Process Building
• sales
• Team building
• Training

Опыт работы

DogeMatic

Chief Operating Officer - April 2021 - April 2023

Agency providing advertising and media services for the gaming industry.

Management:
— Responsible for 5 departments, each up to 20 team members – around 100 indirect reports in total;
— Launched 2 new departments from scratch – sales and project management – and set up all related processes;
— Hired executive managers and line employees with 95% retention rate;
— Organized internal mentorship and educational programs.

Communication:
— Maintained relationships and cooperated with up to 500 contractors and exclusive agency bloggers (YouTube, Twitch);
— Coordinated work of sales, project, document management and quality control departments.

Marketing & Business:
— Increased the number of anchor clients with approved monthly budgets by 15%;
— In the 2022 crisis, the agency kept the advertisers retention rate at 90% and doubled budgets with 50% of clients;
— In 10 days launched 200+ integrations – all on time and according to client briefs;
— Clients and influencers that I’ve worked with: Skyeng, Tinkoff, Riot Games, Gaijin Entertainment, Morgenshtern, Honor etc.

Skills: Training · Planning · Budgeting · Kanban · Team Building

DogeMatic

Head of YouTube Department - October 2020 - April 2021

Agency providing advertising and media services for the gaming industry.

Management:
— Built a new YouTube department from scratch;
— Created and implemented an employee handbook and a set of job descriptions to optimize the on-boarding process, reducing the adaptation period for new employees from 3 to 1 month.

Communication:
— Signed exclusive contracts with 10 Youtubers with average views from 100,000 to 1,000,000;
— Integrated new tools and management methodologies across all agency’s departments.

Marketing & Business:
— Coordinated sales to new and current clients raising ad budgets by 50%;
— Analyzed success of advertising campaigns using CPV, CPC, CAC metrics and presented reports.

Skills: Negotiations · Presentations · Process Building · Sales · Task Management

WildJam

Account Director - July 2018 - October 2020

Advertising agency focusing on influencer marketing.

Management:
— Led a team of 12 managers who worked with 200+ YouTube, Instagram and TikTok bloggers;
— Coordinated projects and deadlines across different campaigns and clients;
— Set up communication process in the department, hired and trained new employees.

Marketing & Sales:
— Created a scoring model for screening and selection of target bloggers to increase the efficiency of ad campaigns;
— Conducted monetization tests of blogger audiences using UTM Tracking URLs ;
— Guided tendering process from document preparation to contract signature, having created around 30 tender offers with 50% success rate.

Skills: Operations · HR · Influencer Marketing · Kanban

WildJam

Account Manager - June 2015 - July 2018

Advertising agency focusing on influencer marketing.

— Wrote commercial offers and conducted negotiations, with conversion into sales around 80%;
— Developed more than 1000 creative concepts for clients and bloggers;
— Executed 1000+ projects with bloggers from brief to final reports, with 4.8 average Customer Satisfaction Score.

Skills: Client Relationships · Communication · Creative · Bloggers

Образование

Public Relations

RSHU

2009/2014

Обо мне